OHS began the New Year with a new website, featuring more great animal photos than ever before, eye-pleasing graphics, and a navigation system designed to help people find information more quickly.
The new site (same URL: www.oregonhumane.org) is compatible with smartphones and tablets, automatically adjusting the display to provide the optimal viewing experience for the user.
The best features of the previous site are carried forward in the new version. A photo and description of every animal available for adoption at OHS is available on the website, updated every half-hour with new arrivals. Visitors can use search tools to sort available animals based on breed, sex, weight and other characteristics. If no pet is found that matches a search, visitors can request to be notified by email within 24 hours of a matching pet’s arrival.
The new homepage provides visitors with a feature of the latest OHS news and information, along with a pet of the week and a real-time counter showing how many pets have gone home from OHS so far this year. Visitors to the rest of the site can still find information about OHS humane education and volunteer programs, special events, spay and neuter services, and more. Information about reporting suspected animal cruelty is now even easier for visitors to access, found in the main (top) site navigation. All reports are investigated by OHS Humane Officers, who are empowered to investigate animal crimes throughout the state.
Much of the artwork on the site was drawn from the award-winning End Petlessness marketing campaign created by Leopold Ketel, a Portland-based branding agency. The new site was created by Oregon-based company CreateOnline, which had created the previous version of the OHS website several years ago as well.
The website is heavily used by the public, averaging 8,000 daily visitors and 47,200 daily page views.