For information about partnership opportunities for the 2008 OHS Telethon for the Animals (Sunday, Oct. 12, 1-5 pm on KATU Ch. 2), contact:
Jane Morrison, Corporate Relations Manager,
(503) 416-7084, email
2008 Telethon Partnerships:
Telethon Marketing Campaign Overview
Comprehensive marketing campaign leads up to the OHS Telethon for the Animals. The Telethon supports all of the programs and community services, including statewide educational programs for 22,000 children annually, cruelty investigations (a la Animal Cops), adoption services for nearly 10,000 companion pets per year, and much, much more.
- Four-hour live TV program on KATU-TV Channel 2
- Proceeded by targeted direct-mail campaign to 60,000 household and on-going web promotion.
- Celebration at OHS shelter for donors/members and sponsors during broadcast
- “Remote” portion of the broadcast creates heightened energy at shelter for all visitors
- Biggest fundraiser of the year
Sponsor Benefits
- Reach out to valued OHS supporters:
- OHS members/supporters generally range from 35 – 54+ and older
- Higher than average income
- Post graduate education
- Top interests: Food/entertainment; Current events/public affairs; Home/lifestyle
- Spur others businesses and individuals to donate to OHS Telethon
- Fun opportunities for employees/company reps
- Support a great community asset that provides animal adoptions services, humane education, cruelty investigations, behavior advice and training, animal assisted therapy, and more.
Partnership Opportunities & Benefits
Title Partner - $20,000
Premier Partner - $10,000
Combo Partner - $ 5,000
Phone Bank Partner - $2,500
Interview Partner - $2,500
Pet Parade Partner - $1,500
Video Partner - $500
TITLE PARTNER BENEFITS - $20,000
Your company will be recognized throughout the Broadcast, a company executive can appear on air for either a check presentation or receipt of a plaque, and up to four company representatives can “man” the phone bank.
Prior to the event:
• Prominent name and logo mentioned in direct-mail campaign targeted to over 40,000 households - “early bird” Partners only
• Title Partner will be named in :30 spots on KINK radio during the two weeks leading up to the Telethon. Spots will promote the OHS Telethon Outdoor Pavilion. See description below (During the Broadcast).
• Company name in Telethon press releases
• Company logo in cable TV, print and web advertising
During the broadcast
• Naming of the “Telethon Outdoor Pavilion” - where donors and supporters will be encouraged to drop off their donations during the Telethon. Donations will be promoted via the on-air talent on KATU TV Channel 2 AND on KINK radio. On air talent from KINK radio will “man” the Pavilion along with OHS personnel.
• Logo on screen and on-air mentions of company name by Les Sarnoff (OHS Telethon MC and KINK radio Morning Show host) and OHS Executive Director Sharon Harmon.
• Logo displayed at top of each of the four hours
• Four 30-second commercial (provided by Business Partner)
• Up to four representatives with company logo on Phone Bank for 1 hour.
• Check presentation or plaque receipt by company executives
• Six invitations to the Very Important Friends Broadcast Party at OHS
After the Telethon
• Acknowledgement in OHS annual report and magazine (circ 25,000 each)
• Logo recognition on OHS telethon web page (over 121,000 monthly visitors) with link to company Website from the OHS website
• Use of the OHS Corporate Partner logo for one year in your marketing materials
• Insertion of your company brochure/other materials into a Goodie Bag for adopters for one year
• One 1/4 page 4-color advertisement in the OHS magazine
• Insertion of company information into the New Member Packet for one month – information must fit in #10 envelopes.
• VIP Behind-the-Scenes tour of the shelter for up to 25 employees or guests
• Adoption Outreach at the location of your choice, and
• Corporate Membership in the OHS Thomas Lamb Eliot Circle
PREMIERE PARTNER BENEFITS - $10,000
Your company will be recognized throughout the Broadcast, a company executive can appear on air for either a check presentation or receipt of a plaque, and up to four company representatives can “man” the phone bank.
Prior to the event:
• Prominent name and logo mentioned in direct-mail campaign targeted to over 40,000 households - “early bird” Partners only
• Company name in Telethon press releases
• Company logo in cable TV, print and web advertising
During the broadcast
• Logo on screen and on-air mentions of company name by Les Sarnoff (OHS Telethon MC and KINK radio Morning Show host) and OHS Executive Director Sharon Harmon.
• Logo displayed at top of each of the four hours
• Four 30-second commercial (provided by Business Partner)
• Up to four representatives with company logo on Phone Bank for 1 hour.
• Check presentation or plaque receipt by company executives
• Six invitations to the Very Important Friends Broadcast Party at OHS
After the Telethon
• Acknowledgement in OHS annual report and magazine (circ 25,000 each)
• Logo recognition on OHS telethon web page (over 121,000 monthly visitors) with link to company website from the OHS website
• Use of the OHS Corporate Partner logo for one year in your marketing materials
• Insertion of your company brochure/other materials into a Goodie Bag for adopters for one year
• One 1/4 page 4-color advertisement in the OHS magazine
• Insertion of company information into the New Member Packet for one month – information must fit in #10 envelopes.
• VIP Behind-the-Scenes tour of the shelter for up to 25 employees or guests
• Adoption Outreach at the location of your choice, and
• Corporate Membership in the OHS Thomas Lamb Eliot Circle
HOURLY PARTNER BENEFITS - $5,000
Your company will be recognized several times during the Broadcast and up to four company representatives can “man” the phone bank.
Prior to the event:
• Name and logo mentioned in direct-mail campaign targeted to over 40,000 households - “early bird” Partners only
• Company logo in cable TV, print, and web advertising.
During the broadcast
• Logo displayed at top of hour
• On-air mentions of company name and tag line during broadcast
• Insertion of your company “gift” into a Goodie Bag for adopters for one month
• Check presentation or plaque receipt
• Up to four company representatives on the Phone Bank
• Four invitations to the Very Important Friends Broadcast Party at the shelter
After the Telethon:
• Acknowledgement in OHS annual report and magazine (circ. 25,000)
• Logo recognition on OHS telethon web page (over 121,000 monthly visitors) with a link to your company website
• Use of the OHS Corporate Partner logo for one year in your marketing materials
• Advertisement in the OHS magazine: 1/8 page, B/W
• Behind the Scenes Tour of shelter for up to 25 employees or your guests
• Use of OHS Education Hall for team building or other company event
• OHS Adoption Outreach event at the location of your choice, and
• Corporate Membership in the OHS Thomas Lamb Eliot Circle
COMBO PARTNER BENEFITS - $3,000
This new Partnership level combines the Interview Set and the Video Segment into one thematic element. Available themes include Humane Education, Investigations, Behavior, Animal Care/Nutrition, etc. For example, you can sponsor a Combo Partnership – Humane Education whereby your company will be identified as the sponsor of an Interview and Video on the topic of the importance and practice of educating children in compassion and responsible pet ownership.
Prior to the event:
• Name and logo mentioned in direct-mail campaign targeted to over 40,000 households - “early bird” Partners only
During the broadcast
• Logo displayed at Interview Set (minimum 3 min. view of tag during the hour)
• On-air mentions of company name and tag line during remote broadcast
After the Telethon
• Acknowledgement in OHS annual report and magazine (circ. 25,000)
• Logo recognition on OHS telethon web page (over 121,000 monthly visitors)
• Use of the OHS Corporate Partner logo for one year in your marketing materials, and
• Corporate Membership in the OHS Thomas Lamb Eliot Circle
INTERVIEW SET PARTNER BENEFITS - $2,500
Your company will be named as the sponsor of an interview on a particular topic.
Prior to the event:
• Name and logo mentioned in direct-mail campaign targeted to over 40,000 households - “early bird” Partners only
During the broadcast
• Logo displayed at Interview Set (minimum 3 min. view of tag during the hour)
• On-air mentions of company name and tag line during remote broadcast
After the Telethon
• Acknowledgement in OHS annual report and magazine (circ. 25,000)
• Logo recognition on OHS telethon web page (over 121,000 monthly visitors)
• Use of the OHS Corporate Partner logo for one year in your marketing materials, and
• Corporate Membership in the OHS Thomas Lamb Eliot Circle
PHONE BANK PARTNER BENEFITS - $2,500
With the Phone Bank, you can send up to four company representatives to “man” the phone bank. Your company representatives can be dressed in your logo-wear.
This benefit is also available to the Combo, Hourly, and Premier.
Prior to the event:
• Name and logo mentioned in direct-mail brochure, targeted to over 40,000 households - “early bird” Partners only
During the broadcast
• Four (4) company representatives staffing phone bank during one hour of broadcast with opportunity to wear your Corporate Partner logo-wear on air
After the Telethon
• Acknowledgement in OHS annual report and magazine (circ. 25,000)
• Logo recognition on OHS telethon web page (over 121,000 monthly visitors), and
• Corporate Membership in the OHS Thomas Lamb Eliot Circle
PET PARADE PARTNER BENEFITS - $1,500
During each of the Pet Parades we introduce four dogs, cats, bunnies or other small animals to the TV audience.
Prior to the event:
• Name and logo mentioned in direct-mail brochure, targeted to over 40,000 households – “early bird” Partners only
During the Telethon
• Display of company logo pre- and post video segment airing
After the broadcast
• Acknowledgement in OHS annual report and magazine (circ. 25,000)
• Logo recognition on OHS telethon web page (over 121,000 monthly visitors)
• Use of the OHS Corporate Partner logo for one year in your marketing materials, and
• Corporate Membership in the OHS Thomas Lamb Eliot Circle
VIDEO SEGMENTS PARTNER BENEFITS - $500
Your company will be recognized before the video segment is aired.
Prior to the event:
• Name and logo mentioned in direct-mail brochure, targeted to over 40,000 households – “early bird” Partners only
During the broadcast
• Company named prior to and after the airing of the video segment
After the Telethon
• Acknowledgement in OHS annual report and magazine (circ. 25,000)
• Logo recognition on OHS telethon web page (over 121,000 monthly visitors)
• Use of the OHS Corporate Partner logo for one year in your marketing materials
And the great feeling you get from supporting the programs and services
of the Oregon Humane Society!
